Only a short time, the Lexus luxury brand itself as a top has established reliability and customer satisfaction, which premiered in the U.S. selling cars made in the scoring points. Lexus story began in 1983 when Toyota Chairman Eiji TOYODA his company for a luxury car that can compete with the best officers to make challenges. Toyota F1 project to inspire and challenge the top secret agents of the teams went to America to study and conceptual design of upscale automobile market. On the first prototype was built in 1985 and performance testing began in Germany next year. The final design was approved by management, and in 1987, his first car Toyota Lexus, LS 400 unveiled - 6 years of development the company well over $ 1 billion cost of a product.
LS 400 Toyota marked a major shift in design, a car that Toyota shares little resemblance with the former model. Car quickly your cabin and engine, well-appointed interior, commendable performance of the engine has a reputation for peace, and Lexus parts received technical soundness. The Car and Driver 10 Best, Motoring Press Association as the best imported car has received numerous awards, and JD Powers initial quality # 1 Carline - Lexus to present an award that will continue to receive each year.
Close partnership with our customers for quality and dedication: for two reasons, the top selling Lexus luxury brand in America. The assembly plant in Tahara, Japan, in 2005 received the Platinum Plant Quality Award, an honor in the world to be any manufacturing plant has earned the fewest defects. Lexus parts undergo strict quality control and close monitoring, resulting in the reliability of Lexus vehicles. Lexus Lexus level equal parts attention to customers has increased. Lexus after sales service by JD Powers and the Luxury Institute has been rated the best. To reduce prices to compete with other luxury brands, rather than Lexus features a number of free and premium services to customers by offering lures. Uniformed valet and concierge service dealership features, designers, boutiques and cafes in the house include playroom for children. Customers to buy and remain loyal to the Lexus brand responded to these twin trademark. In 2005, Lexus 302 895 cars sold in the United States alone, and in the country as the top-selling luxury marque remains.
Recent Lexus L Finnesse philosophy, its LF concept vehicles have a design program inaugurated. Intriguing elegance, incisive simplicity and seamless anticipation: L-finesse "Lexus car that will represent the three principles guiding principles for the new breed. Lexus is the criticism that some of its design are not important when competing with other luxury brands to compare it to react. Lexus L-finesse philosophy, embodying the concept has since unveiled a series of cars. Began in 2003, LF - S concept car or a Lexus sedan future facilities placed side camera, keyless doors and windshields that extend the roof, while in front of the futuristic coupe Lexus LF-C or with a sport coupe concept car -V8 engine and six-speed sequential automatic transmission is mounted.
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